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In a culture where appearance is everything and time is highly valued, Bliss makes it quick and effortless to keep your car looking super fresh

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

From our chats and our research a few things stood out to us:

customer frustration

  • Customers were calling in often...
    causing time wasted for customer service reps costing the business money

  • Almost everything required being in-person...
    unnecessary friction reducing opportunity for ‘single wash’ purchases from non-members

drop off

  • People are turned off by the membership pitch...


    lowering # of subscriptions, possibly leading to losing non-member customers completely

  • People sign up for 2.5 mos then cancel...
    reducing recurring revenue (MRR/ARR)

engagement

  • Bliss can only connect with customers in-person or email...
    extremely limits ability to engage/interact, losing opportunity to 💪🏼 brand perception, nudge customers, and etc.

We needed to create an extension of the in-person experience that would make the whole thing super low friction for customers—providing a sense of ownership and ease.

I know it seems obvious that a tech-forward car wash company would need an app for it’s membership service... Bliss didn’t have all of the resources in order to do this. They were getting by with a simplified web experience and the customer support team.

This prompted many hard conversations around user experience. We wanted the app to enhance the current experience without getting in the way too much. A few things we were aiming for:

  • strengthen relationship with customers

  • provide more flexibility and ease in the service

  • increase the value all customers get

  • give more ownership

  • provide a clear, easy way to subscribe when they are ready

Making it easier for customers to do things on their own

reducing # of customer support calls, saving money

in our pursuit to empower customers and reduce reliance on customer support, we implemented key features to enhance self-service capabilities:

  • Manage account info: Easily update personal details for a tailored experience.

  • Update Credit Card Info: Seamless management of payment methods.

  • Add Vehicle: Effortlessly expand your profile to include additional vehicles.

  • Upgrading Membership: A straightforward process to enhance subscription benefits.

result

Our focus on these functionalities resulted in a notable reduction in customer support calls, translating to significant cost savings.

Improving the experience for non-members

less friction for purchasing and upgrading to a subscription

In a bid to create a smoother path for non-members, we prioritized features to simplify the user journey:

  • Subscribe to a membership: A hassle-free process to join our community.

  • Buy one-time wash codes: Providing a flexible, one-off solution.

  • More self-service experience: Enhancing accessibility and convenience.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Enhancing the value for customers
aiming to reduce churn + increase sales

To foster customer loyalty and drive business growth, we concentrated on enriching the overall customer experience:

  • Loyalty points amount: Rewarding our customers for their continued patronage.

  • Notifications (deals, etc.): Keeping customers informed and engaged.

  • Easy use of vacuum codes: Simplifying additional service utilization.

  • Rewards: Providing tangible benefits for increased customer loyalty.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Increase # of ways to engage/interact with customers
strengthen brand loyalty + increase customer activity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula:

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

result

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula.

{catchy but simple results headline}

  • reduced number of customer support calls

  • ### mobile app sign ups

  • {other stats relative to original goals and insights}

Here's the twist, the project had me realizing a few things I didn’t expect...

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

In a culture where appearance is everything and time is highly valued, Bliss makes it quick and effortless to keep your car looking super fresh

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

From our chats and our research a few things stood out to us:

customer frustration

  • Customers were calling in often...
    causing time wasted for customer service reps costing the business money

  • Almost everything required being in-person...
    unnecessary friction reducing opportunity for ‘single wash’ purchases from non-members

drop off

  • People are turned off by the membership pitch...


    lowering # of subscriptions, possibly leading to losing non-member customers completely

  • People sign up for 2.5 mos then cancel...
    reducing recurring revenue (MRR/ARR)

engagement

  • Bliss can only connect with customers in-person or email...
    extremely limits ability to engage/interact, losing opportunity to 💪🏼 brand perception, nudge customers, and etc.

We needed to create an extension of the in-person experience that would make the whole thing super low friction for customers—providing a sense of ownership and ease.

I know it seems obvious that a tech-forward car wash company would need an app for it’s membership service... Bliss didn’t have all of the resources in order to do this. They were getting by with a simplified web experience and the customer support team.

This prompted many hard conversations around user experience. We wanted the app to enhance the current experience without getting in the way too much. A few things we were aiming for:

  • strengthen relationship with customers

  • provide more flexibility and ease in the service

  • increase the value all customers get

  • give more ownership

  • provide a clear, easy way to subscribe when they are ready

Making it easier for customers to do things on their own

reducing # of customer support calls, saving money

in our pursuit to empower customers and reduce reliance on customer support, we implemented key features to enhance self-service capabilities:

  • Manage account info: Easily update personal details for a tailored experience.

  • Update Credit Card Info: Seamless management of payment methods.

  • Add Vehicle: Effortlessly expand your profile to include additional vehicles.

  • Upgrading Membership: A straightforward process to enhance subscription benefits.

result

Our focus on these functionalities resulted in a notable reduction in customer support calls, translating to significant cost savings.

Improving the experience for non-members

less friction for purchasing and upgrading to a subscription

In a bid to create a smoother path for non-members, we prioritized features to simplify the user journey:

  • Subscribe to a membership: A hassle-free process to join our community.

  • Buy one-time wash codes: Providing a flexible, one-off solution.

  • More self-service experience: Enhancing accessibility and convenience.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Enhancing the value for customers
aiming to reduce churn + increase sales

To foster customer loyalty and drive business growth, we concentrated on enriching the overall customer experience:

  • Loyalty points amount: Rewarding our customers for their continued patronage.

  • Notifications (deals, etc.): Keeping customers informed and engaged.

  • Easy use of vacuum codes: Simplifying additional service utilization.

  • Rewards: Providing tangible benefits for increased customer loyalty.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Increase # of ways to engage/interact with customers
strengthen brand loyalty + increase customer activity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula:

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

result

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula.

{catchy but simple results headline}

  • reduced number of customer support calls

  • ### mobile app sign ups

  • {other stats relative to original goals and insights}

Here's the twist, the project had me realizing a few things I didn’t expect...

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

In a culture where appearance is everything and time is highly valued, Bliss makes it quick and effortless to keep your car looking super fresh

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

From our chats and our research a few things stood out to us:

customer frustration

  • Customers were calling in often...
    causing time wasted for customer service reps costing the business money

  • Almost everything required being in-person...
    unnecessary friction reducing opportunity for ‘single wash’ purchases from non-members

drop off

  • People are turned off by the membership pitch...


    lowering # of subscriptions, possibly leading to losing non-member customers completely

  • People sign up for 2.5 mos then cancel...
    reducing recurring revenue (MRR/ARR)

engagement

  • Bliss can only connect with customers in-person or email...
    extremely limits ability to engage/interact, losing opportunity to 💪🏼 brand perception, nudge customers, and etc.

We needed to create an extension of the in-person experience that would make the whole thing super low friction for customers—providing a sense of ownership and ease.

I know it seems obvious that a tech-forward car wash company would need an app for it’s membership service... Bliss didn’t have all of the resources in order to do this. They were getting by with a simplified web experience and the customer support team.

This prompted many hard conversations around user experience. We wanted the app to enhance the current experience without getting in the way too much. A few things we were aiming for:

  • strengthen relationship with customers

  • provide more flexibility and ease in the service

  • increase the value all customers get

  • give more ownership

  • provide a clear, easy way to subscribe when they are ready

Making it easier for customers to do things on their own

reducing # of customer support calls, saving money

in our pursuit to empower customers and reduce reliance on customer support, we implemented key features to enhance self-service capabilities:

  • Manage account info: Easily update personal details for a tailored experience.

  • Update Credit Card Info: Seamless management of payment methods.

  • Add Vehicle: Effortlessly expand your profile to include additional vehicles.

  • Upgrading Membership: A straightforward process to enhance subscription benefits.

result

Our focus on these functionalities resulted in a notable reduction in customer support calls, translating to significant cost savings.

Improving the experience for non-members

less friction for purchasing and upgrading to a subscription

In a bid to create a smoother path for non-members, we prioritized features to simplify the user journey:

  • Subscribe to a membership: A hassle-free process to join our community.

  • Buy one-time wash codes: Providing a flexible, one-off solution.

  • More self-service experience: Enhancing accessibility and convenience.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Enhancing the value for customers
aiming to reduce churn + increase sales

To foster customer loyalty and drive business growth, we concentrated on enriching the overall customer experience:

  • Loyalty points amount: Rewarding our customers for their continued patronage.

  • Notifications (deals, etc.): Keeping customers informed and engaged.

  • Easy use of vacuum codes: Simplifying additional service utilization.

  • Rewards: Providing tangible benefits for increased customer loyalty.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Increase # of ways to engage/interact with customers
strengthen brand loyalty + increase customer activity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula:

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

result

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula.

{catchy but simple results headline}

  • reduced number of customer support calls

  • ### mobile app sign ups

  • {other stats relative to original goals and insights}

Here's the twist, the project had me realizing a few things I didn’t expect...

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

In a culture where appearance is everything and time is highly valued, Bliss makes it quick and effortless to keep your car looking super fresh

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

Membership Management. Easily update, add or remove vehicles for the unlimited wash package.

From our chats and our research a few things stood out to us:

customer frustration

  • Customers were calling in often...
    causing time wasted for customer service reps costing the business money

  • Almost everything required being in-person...
    unnecessary friction reducing opportunity for ‘single wash’ purchases from non-members

drop off

  • People are turned off by the membership pitch...


    lowering # of subscriptions, possibly leading to losing non-member customers completely

  • People sign up for 2.5 mos then cancel...
    reducing recurring revenue (MRR/ARR)

engagement

  • Bliss can only connect with customers in-person or email...
    extremely limits ability to engage/interact, losing opportunity to 💪🏼 brand perception, nudge customers, and etc.

We needed to create an extension of the in-person experience that would make the whole thing super low friction for customers—providing a sense of ownership and ease.

I know it seems obvious that a tech-forward car wash company would need an app for it’s membership service... Bliss didn’t have all of the resources in order to do this. They were getting by with a simplified web experience and the customer support team.

This prompted many hard conversations around user experience. We wanted the app to enhance the current experience without getting in the way too much. A few things we were aiming for:

  • strengthen relationship with customers

  • provide more flexibility and ease in the service

  • increase the value all customers get

  • give more ownership

  • provide a clear, easy way to subscribe when they are ready

Making it easier for customers to do things on their own

reducing # of customer support calls, saving money

in our pursuit to empower customers and reduce reliance on customer support, we implemented key features to enhance self-service capabilities:

  • Manage account info: Easily update personal details for a tailored experience.

  • Update Credit Card Info: Seamless management of payment methods.

  • Add Vehicle: Effortlessly expand your profile to include additional vehicles.

  • Upgrading Membership: A straightforward process to enhance subscription benefits.

result

Our focus on these functionalities resulted in a notable reduction in customer support calls, translating to significant cost savings.

Improving the experience for non-members

less friction for purchasing and upgrading to a subscription

In a bid to create a smoother path for non-members, we prioritized features to simplify the user journey:

  • Subscribe to a membership: A hassle-free process to join our community.

  • Buy one-time wash codes: Providing a flexible, one-off solution.

  • More self-service experience: Enhancing accessibility and convenience.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Enhancing the value for customers
aiming to reduce churn + increase sales

To foster customer loyalty and drive business growth, we concentrated on enriching the overall customer experience:

  • Loyalty points amount: Rewarding our customers for their continued patronage.

  • Notifications (deals, etc.): Keeping customers informed and engaged.

  • Easy use of vacuum codes: Simplifying additional service utilization.

  • Rewards: Providing tangible benefits for increased customer loyalty.

result

These enhancements substantially reduced friction, encouraging more users to seamlessly transition into the subscription model.

Increase # of ways to engage/interact with customers
strengthen brand loyalty + increase customer activity

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula:

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

  • Lorem ipsum dolor: sit amet, consectetur adipiscing elit. Integer finibus scelerisque.

result

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer finibus scelerisque ligula.

{catchy but simple results headline}

  • reduced number of customer support calls

  • ### mobile app sign ups

  • {other stats relative to original goals and insights}

Here's the twist, the project had me realizing a few things I didn’t expect...

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

  • {lesson or thought should go here to showcase maturity}

don’t be shy...say hi

● ● ●

Hey!

copyrights ‘n stuff → Curtis, 2024

v1.02 - proudly built with ☕️+ 🏳️‍🌈

don’t be shy...say hi

● ● ●

Hey!

copyrights ‘n stuff → Curtis, 2024

v1.02 - proudly built with ☕️+ 🏳️‍🌈